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Setting government up for success
The coming years are expected to be a truly transformational period in digital public services. A combination of technological advancement and customer demand for online services means that governments across the world are increasingly prioritising digital experiences.
In this articleWhy so many digital transformations fail
Digital transformations cannot rely on technological solutions alone.
They must blend organisational culture and cross-departmental cooperation with technical innovation to achieve the sustained momentum and immersion necessary for success.
Each project must also have a strong leadership team that drives its vision and manages the competing priorities of various stakeholders. This could mean getting hundreds, if not thousands, of people in alignment to ensure the program’s success.
Unlike private enterprise where there is more room for experimentation, governments must ensure programs are equitable, spend public money wisely and apply proper governance. This affects the speed in which government departments can roll out digital transformation projects.
In addition, failing to complement digital transformation projects with robust communication and change management strategies that take stakeholders on the journey is putting entire projects at risk of failure.
The role of communications and change management in digital transformation
According to IBM, ‘Emerging technology and social forces are creating new customer experiences that result in changing expectations and demands and disrupt business models.’
As a result, it’s critical for public sector organisations to embed communication and change management strategies throughout each step of a digitaltransformation project.
Effective strategies assist in building trust and confidence with stakeholders and ensure teams are aligned with the wider project objectives. Whether these strategies are designed to increase buy-in with internal teams or aimed at communicating a change in policy or process to the wider public, communications should form the bedrock of any change digital transformation project.
We’ve looked at some of the key themes currently within digital transformation to determine how you can support them with effective communication and change management strategies.
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