Honouring 120-years of service through visual storytelling

Approach

We we’re trusted by Army to create a short video to respectfully acknowledge this moment, preserving the legacy of the past, recognising what it means to serve today and inspiring a new generation of service.

We formed connections with some of Australia’s most respected institutions, including the Australian War Memorial, the National Film and Sound Archive of Australia, and the University of New South Wales, unlocking access to thousands of preserved artefacts rich with historical insight.

We scoured diary entries, letters, videos, interviews, paintings and photographs to uncover common threads across 120 years of service. Recurring accounts of harrowing violence, formidable resilience and profound compassion emerged, and these three themes formed the basis of a nuanced narrative.

We mapped this research onto a timeline, identifying key sub-narratives to support the overarching themes, and developed a poignant script for the Chief of Army to narrate.

We brought preserved history to life through video, animation and sound design, carefully stitching together over 100 artefacts to form a single video.

Impact

The video has become one of Defence’s most requested products. It was repurposed to mark Remembrance Day in 2024 across Defence’s social platforms, generating 5.8K views on YouTube and over 10,000 views on Facebook. Beyond its initial screening at Land Forces, the video has endured as a lasting product used by the Australian Army.