Elevating Australia's minerals sector on the world stage

Challenge

The Prospectors & Developers Association of Canada (PDAC) convention is the world’s premier mineral exploration and mining event, and a critical platform for showcasing Australia’s minerals sector to a global audience. Only a couple of months out, Geoscience Australia needed a presence that was polished, cohesive and impossible to miss on a crowded international stage.

Approach

We delivered end-to-end event branding and design for Geoscience Australia, working closely with the team to develop a large suite of custom booth designs that together told a unified and compelling story of Australia’s mineral wealth. We extended that brand beyond the booth through a full suite of collateral, including handouts, prospectus documents, PowerPoint presentations, invitations and branded merchandise such as lens cloths, so every touchpoint reflected the quality of Australia’s offering. We managed print logistics end-to-end, negotiating directly with suppliers and finding creative solutions to deliver print-ready materials without compromising on quality.

Social media was identified as a missed opportunity at PDAC, with representatives caught up on the convention floor and little time to share Australia’s story online. To solve the gap, we developed a ready-to-use toolkit for the event including content and promotional tiles, amplifying the event far beyond the convention floor.

Impact

Australia’s presence at PDAC was cohesive, professional and hard to miss, from the booth to the boardroom collateral to social feeds. By solving for the logistics and content challenges before the event began, we freed Geoscience Australia’s team to focus on engaging target stakeholders at the event.