Simplifying complex processes into content the workforce can understand
Strategic communication
Change management
Video production
Graphic design
Challenge
The Military Personnel Division (MPD) manages complex career management processes for Australia’s entire ADF workforce. As those processes changed and evolved, the Division faced a persistent challenge: how do you help thousands of sailors, soldiers, and aviators and their commanders genuinely understand multi-step, policy-heavy processes without relying on the lengthy documents?
For an ADF workforce that is busy, geographically dispersed and accessing information across a wide range of devices and contexts, a one-size-fits-all communication approach wasn’t going to work. The Division needed process communication built around the audience designed for the way people actually access, absorb and apply information in their day to day roles.
Approach
RD Consulting developed a comprehensive suite of process artefacts, with each format chosen deliberately to serve a specific audience need. Rather than producing a single type of output, we built a complete toolkit.
Animated explainer videos distilled complex, multi-step career processes into two-minutes making them engaging enough for the workforce to actually watch and accurate enough for commanders to rely on. Every video began with a detailed storyboard developed in close collaboration with subject matter experts, ensuring accuracy was locked in before a single frame was produced.
Quick reference guides gave commanders and workforce members a practical, at a glance resource for the moments when they needed an answer fast for example; before a member debrief, during a process, or when supporting a colleague through a career decision.
Infographic fact sheets translated policy dense information into visual, scannable formats designed to be read.
Cheat sheets provided immediate, practical takeaways the workforce could refer back to without having to search through longer documents.
Every artefact was built through working closely with subject matter experts, ensuring accuracy was never sacrificed for clarity and clarity was never sacrificed for length.
Impact
The suite gave the ADF workforce and the commanders supporting them a practical, accessible library of communication tools they could trust and return to.
Policy documents remain important; they are the authoritative record and the source of truth. But they were never designed for everyday reference. The process artefacts filled that gap giving personnel a faster way to get across how something works before deciding whether a deeper dive was needed. And when it was, the policy was there.
The result was a workforce better equipped to navigate complex career processes with confidence and a Division that had the right tools for the right moments, at every level.
More of our work with MPD
Six branches. One new Division. No single source of truth.
When the Military Personnel Division (MPD) was established in July 2023 bringing Navy, Army, Air Force and enabling support HR branches together under one Division, its intranet didn’t reflect the change.
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When Military Personnel Division (MPD) was established, it undertook a major workforce transformation overhauling systems, processes and policies simultaneously, across four service cultures and an intergenerational ADF workforce the internal team needed two things from the outset: a robust communications strategy and the surge capacity to deliver it.
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Australian Defence Force personnel needed a clear and engaging way to communicate new human resources processes to a diverse, multigenerational workforce. These processes were often complex, involved multiple stakeholders and were prone to misunderstandings.
ADM 30 Under 30 Finalist
We’re proud to announce that Madeline Bonfini has been named a finalist in the Australian Defence Magazine 30 Under 30 Awards! This recognition reflects the outstanding achievements of the team who worked on the Military Personnel Division (MPD) project, led by...




