Simplifying complex processes with animated videos

Challenge

Australian Defence Force personnel needed a clear and engaging way to communicate new human resources processes to a diverse, multigenerational workforce. These processes were often complex, involved multiple stakeholders and were prone to misunderstandings.

Approach

We began with a discovery session alongside subject matter experts to identify the most common questions, pain points and areas of confusion. This insight informed the development of scripts and storyboards designed to simplify and visualise each process from the member’s perspective.

Throughout this collaboration, we worked closely with experts to ensure accuracy and clarity. In some cases, our work prompted teams to refine their processes, removing unnecessary complexity and aligning steps across services.

Once scripts and storyboards were approved, we moved into production. We used a professional voiceover artist and added a custom atmospheric soundtrack to keep viewers engaged throughout the three-minute videos. To ensure accessibility, we tested the content with a diverse group representing different ranks, ages and genders, making final adjustments based on their feedback.

Impact

The series of eight animated videos provided a consistent, easy-to-understand resource for ADF members. Analytics revealed strong engagement, with videos averaging around 400 views per month demonstrating the value of clear, visual communication in simplifying complex processes.