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MARKETING BUILDER
Stack the deck in your favour.
You’ve got the cards. Now unlock their full potential.
Marketing Builder helps you prioritise, plan, and execute your marketing strategy with clarity and confidence. Use the cards to focus your effort, make informed decisions, and turn ideas into measurable outcomes.
Built for leaders and marketing teams
Whether you are a senior leader shaping your organisation’s marketing direction or a marketing manager balancing priorities under limited budgets and resourcing constraints these cards can help you:
- Clarify your objectives and decide what matters most.
- Align your team, agency, or stakeholders around a clear plan.
- Make confident, resource-conscious decisions that deliver impact.
What you’ll find in the deck
The cards turn strategy into action. Eight Objective Cards show the goals you can pursue, and Tactic Cards bring them to life with practical activities. The visual, interactive format sparks ideas, encourages conversation, and makes planning straightforward. Whether on your own, in a workshop, or with your agency, the deck helps everyone align and move forward with confidence.
How to play your hand:
1. Select one or two objectives you want to achieve and place the Objective Card(s) on the table.
2. Shuffle the Tactic Cards and identify activities that support your chosen objectives.
3. Discuss which tactics are feasible with your resources, time, and budget.
4. Arrange your chosen tactics into a buyer journey. Map how your audience engages at each step – from discovery to action.
By the end, you’ll have a structured, actionable marketing plan ready to execute.
Why it works
Marketing Builder turns scattered ideas into a structured, results-driven plan. The cards help you focus your energy where it counts, make faster decisions, and bring clarity to conversations with your team or agency.
Most importantly, Marketing Builder makes marketing strategy something you can see, shape and act on.
Take it further
The deck is your starting point.
Next
Explore our marketing service offering to put your strategy into action.
Build capability with our strategic training courses
See how other organisations have achieved real outcomes in our case studies.
Stack the deck in your favour.
Marketing is a game of strategy – play to win.
Don’t have your deck yet?
… and let’s get you in the game.