ADM 30 Under 30 Finalist
We’re proud to announce that Madeline Bonfini has been named a finalist in the Australian Defence Magazine 30 Under 30 Awards!
This recognition reflects the outstanding achievements of the team who worked on the Military Personnel Division (MPD) project, led by Madeline, whose collaborative approach has driven transformation across Defence and the ADF workforce.
Together, the team delivered:
- A new divisional identity
- The 2025 Communication Plan
- Launched targeted campaigns and communication products that made complex processes simple and accessible for all
- Reduced over 700 intranet pages to just 135, streamlining access to crucial HR information
- Developed animated explainer videos and fact sheets to educate and empower personnel
- Hosted webinars and hybrid events to facilitate two-way engagement and support change champions
- Supported the adoption of new digital HR systems, ensuring smooth transitions and business continuity
Madeline’s leadership and the team’s commitment to effective communication have demonstrated the power of communication as a strategic lever for Defence.
Congratulations Madeline on this incredible achievement!
More of our work with MPD
Facilitating two-way engagement through a live-stream webinar series for the Australian Defence Force
As the Military Personnel Division (MPD) introduced new policies, processes, and systems to an ADF workforce of 80,000 people, one-way communication wasn’t enough.
Driving digital adoption through strategic change communication
As the Military Personnel Division (MPD) introduced new policies, processes, and systems to an ADF workforce of 80,000 people, one-way communication wasn’t enough.
Creating a visual identity for a new Division within the Department of Defence
When the Military Personnel Division (MPD) was established in July 2023, it brought all human resources functions across Navy, Army and Air Force together under one roof for the first time. It was a landmark change, and it needed to look like one.
Six branches. One new Division. No single source of truth.
When the Military Personnel Division (MPD) was established in July 2023 bringing Navy, Army, Air Force and enabling support HR branches together under one Division, its intranet didn’t reflect the change.
Providing strategic communication for a major Defence workforce transformation
When Military Personnel Division (MPD) was established, it undertook a major workforce transformation overhauling systems, processes and policies simultaneously, across four service cultures and an intergenerational ADF workforce the internal team needed two things from the outset: a robust communications strategy and the surge capacity to deliver it.
Simplifying complex processes into content the workforce can understand
The Military Personnel Division (MPD) manages complex career management processes for Australia’s entire ADF workforce. As those processes changed and evolved, the Division faced a persistent challenge: how do you help thousands of sailors, soldiers, and aviators and their commanders genuinely understand multi-step, policy-heavy processes without relying on the lengthy documents?