ADM 30 Under 30 Finalist
We’re proud to announce that Madeline Bonfini has been named a finalist in the Australian Defence Magazine 30 Under 30 Awards!
This recognition reflects the outstanding achievements of the team who worked on the Military Personnel Division (MPD) project, led by Madeline, whose collaborative approach has driven transformation across Defence and the ADF workforce.
Together, the team delivered:
- A new divisional identity
- The 2025 Communication Plan
- Launched targeted campaigns and communication products that made complex processes simple and accessible for all
- Reduced over 700 intranet pages to just 135, streamlining access to crucial HR information
- Developed animated explainer videos and fact sheets to educate and empower personnel
- Hosted webinars and hybrid events to facilitate two-way engagement and support change champions
- Supported the adoption of new digital HR systems, ensuring smooth transitions and business continuity
Madeline’s leadership and the team’s commitment to effective communication have demonstrated the power of communication as a strategic lever for Defence.
Congratulations Madeline on this incredible achievement!
Client Stories
Extending the reach of a tourism event through real-time social media video content
Our team generated a 60% increase in online engagement for our client’s tourism awards gala event by creating and sharing social media video content – all live from the event!
Showcasing the potential of emerging technology through video storytelling
Our client was conducting live demonstrations and scenarios of new and emerging technologies. Our challenge was to develop a video product that captured the live demonstration and told the story of the potential of the technology to a broad audience. We coordinated the video capture of three important client projects, working closely with multiple stakeholders, within stringent safety guidelines, to create genuinely impactful media.