David LawsonCreative Director
Areas of Expertise
- Change Management
- Creative Strategy
- Concept Development
- Brand Management
- Visual Content Creation
- Graphic Design
- Integrated Strategic Communications
David is an experienced creative lead who understands complex strategic content. He knows how to evolve it into compelling and accessible communications. David blends the creativity of advertising and marketing with the intricacy of strategic objectives. His experience results in translating content into powerful visual language to elicit behaviour.
David has led teams of writers, designers, filmmakers, editors and a host of other creative disciplines to weave words and images into clear narratives to speak to the right audience. He has experience across many forms of communication, employee engagement, change management, marketing, above and below the line advertising, design and brand solutions, social media engagement and cross-platform product development.
David brings a proven knowledge of design, creative strategy, creative vision and communication, behavioural economics and business management.