In Conversation with Colin Anstie

Cam Sullings:

Hi there. Cam Sullings for RD Consulting and welcome to the first in a series where we get to meet team members at RD Consulting and we have the boss man. It is Colin Anstie. Welcome, Colin.

Colin Anstie:

Thanks very much, Cam.

Cam Sullings:

All right, well tell us a little bit about your background.

Colin Anstie:

Yeah, my background, work-wise, I studied marketing and went through and studied management. My first job was actually at McDonald’s, so I did six years there and cooked up a storm. I was mad with the cheeseburgers and really quick and efficient, taught me a lot about processes. So did a lot of time there. Then spent a lot of my career in telco actually. So did some time with AAPT, Optus, and Telstra. I was lucky enough to get in the Telstra graduate program, so I worked at a number of roles there. And my passion has always been around that marketing, communications and change management type side.

Colin Anstie:

And so I worked on websites and social media and search and that type of thing. And so yeah, really enjoyed that. And so I worked my way up. And so start when I joined the team, I was 20 years younger than anyone on the team. So I instantly got put onto websites and all the digital complex, crazy stuff in the early 2000s and then spent a whole lot of time in banking actually. And so learned a lot there around online banking platforms and really how to sell credit cards and personal loans and mortgages. And so managed a lot of websites and advertising. It’s a very, very competitive space and I really enjoyed that. Did a lot of time there and at a certain point, I just felt like we could do something bigger and make a bigger difference. And that’s really what led me on the path to start my own business.

Cam Sullings:

What drives you as a person?

Colin Anstie:

That is a great question. So for me, I really want to make a difference. I really want to change individual’s lives, like getting more satisfaction, more success, feeling success in their life, feeling confident, strong and ultimately happy at an individual level. And over the last few years in RD, our focus has become a lot more in organizations, which is really just a collection of individuals, right? So previously we worked a lot with individuals like single managers or chief marketing officers, this kind of thing. But now it really is teams of 22 people, like the entire communications function or change function, really helping them to find success in their roles and in their organization.

Cam Sullings:

Many people would say that you’re an inspirational person yourself. Who inspires you?

Colin Anstie:

Ah, can I just say Michael Jordan? I know it’s topical at the moment. There’s always a big collection of people. And so look, growing up, I did spend 20 years playing basketball and there’s a Michael Jordan documentary at the moment, which I absolutely love. And so in the elements of that, it really is the intensity, the push, the drive, the motivation to be the best at your craft. And for me, that kind of period of my life, it really taught me that every day is a school day. You’re always learning. You never stop. And to call yourself an expert is a very strong statement in my view. So, that is a huge part of it I’d suggest. And look, I’ve had an array of amazing bosses, mentors, leaders, and also some on the opposite who I thought that I never want to be like that. So, there’s been a number of role models. But if I had to pick one, I’d probably use a bit of a glacier. I love Michael Jordan.

Cam Sullings:

So at the end of the working day, what do you hope people say about Colin Anstie?

Colin Anstie:

Ah, geez. He tried his best, he worked hard. He delivers on his word, gets things done, gets things out the door and delivered and executed on. And even that he listened and understood. That kind of thing is really important to me. So having people connected, engaged and driven to do what they’re there for. And both on a work level, but much more importantly often is that personal level.

Cam Sullings:

For organizations who have engaged with RD Consulting, what do you hope they think about your organization once the project is finished and delivered?

Colin Anstie:

Yeah, I mean for me the ultimate dream, like this is what is in my mind is that the moment they walk out of that room with us or the moment that project’s done and the person next to them says, “What did you think,” that they go, “Absolutely loved it. They’re amazing, thrilled.” And it really is what they say when you’re not in the room or when you’re not there with them. And for me, we really try to constantly change, reinvent, innovate. We do not want this cookie cutter approach. A good example might be a communication strategy for example. And sure we’ve written hundreds of these and we could just roll the same one out per organization, change the organization name. That is possible. But that is my worst nightmare. We want to know them, understand them, really get inside their minds and look at where their future is. And so if we ever rest on our laurels or rest on previous work, we have failed, particularly in this communications, digital, social media era. Thanks Donald Trump. Things are just changing so, so fast. And if you rest in this market, you are dead.

Cam Sullings:

Well Colin, thank you so much for spending some time with us. It’s been very interesting to hear your insights and we’re looking really forward to meeting the rest of the team.

Colin Anstie:

Yeah, absolute pleasure.