How to moderate Facebook comments effectively

Did you know that comments on your business’ Facebook page can be legally considered as content that you have published?

Earlier this month a court dismissed an appeal over a judgement that held them liable for defamatory comments posted by users on their Facebook page. Even though it wasn’t the media companies that were posting the comments, it was deemed that companies have sufficient control over comments to be considered publishers.

The federal government announced plans late last year to make social media platforms liable for the content posted by third parties but as of yet, nothing has been set in stone.

While you can manually delete any comments that can be seen as defamatory, it’s much more effective to nip it in the bud.

Here are our top three tips to help you avoid any unwanted comments on Facebook.

1. Filter unwanted words

If you go into ‘Settings’ > ‘Page Moderation’ there is an option for you to block any comments that contain certain words. It’s worthwhile adding all the words you don’t want to appear in the comments. Make sure you include the incorrect spelling too.

If someone decides to use one of these words in their post, it will automatically hide it. They will see it, their friends will see it, you will see it, but nobody else will.

From there, you have the choice to either delete the message or unhide it.

Under settings, also select ‘Profanity filter’ and select ‘Strong’

2. Ban members

If you find a certain Facebook user is constantly causing you grief, you can ban them from your page.

 It cuts down on your work having to always look at their comments and it also means that other people won’t be interacting with them when they are on the page to interact with your brand.

Remember, sometimes negative comments are out there and that isn’t necessarily a bad thing. It’s about preventing harmful, defamatory comments.

3. Engage with positive comments

Finally, something a little more positive. What better way is there to deal with harmful comments, than interacting with positive comments.

Not only does this mean that users will be more encouraged to post more favourably, it actually means that’s what people will tend to see.

Facebook’s algorithm almost always shows the most relevant comments first. Relevant comments are chosen by which one has the most reactions and replies.

To make sure this is the case on your page shows relevant comments first, go to ‘Settings’ > ‘Comment Ranking’ and then tick the box which reads ‘See most relevant comments by default’.

Be genuine in your replies and reactions and this will help grow a positive culture on your business’ Facebook page.

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